Selling Products in the Turkish Market...
The Turkish market offers an attractive market with a population of more than 80 million and a developing economy. Thanks to its geographical location, it allows easy and fast deliveries to Europe, the Middle East, and the countries in the Black Sea and Mediterranean basin. Selling your products in the Turkish market can be a significant growth opportunity for your business.
However, the Turkish market is also a complex market with its own challenges. To be successful in this market, it is important to understand the market well and choose the right solutions.
Here are some solutions you can use to sell products in the Turkish market:
1. Choosing the Right Distribution Channels:
You need to decide how you will sell your products in Turkey. Different distribution channels are available, such as retail stores, e-commerce platforms, wholesalers or direct sales. It is important to choose the distribution channels that best suit your target audience and product type.
2. Developing a Marketing and Sales Strategy:
You need to develop a strategy on how you will market and sell your products in Turkey. In this strategy, it is important to determine your target audience, marketing messages, sales channels and budget.
3. Working with Local Partners:
You can work with local partners who understand the Turkish market well and can help you. These partners can assist you with distribution, marketing, sales, legal and other matters.
4. Using E-commerce Platforms:
There are many popular e-commerce platforms in Turkey such as amazon, gitgidiyor, n11... These platforms are a great way to bring your products to a wide audience and increase your sales.
5. Participating in Fairs and Events:
Many sectoral fairs and events are held in Turkey every year. Attending these fairs and events is a good opportunity to introduce your products to potential customers and establish new business contacts.
Here are some important points you should pay attention to when selling products in the Turkish market:
• Conducting Market Research: It is important to understand your target audience, competitors and market trends well.
• Complying with the Laws: It is important that you comply with the laws and regulations when doing business in Turkey.
• Respecting Local Culture: It is important to respect local culture in your marketing messages and business style. It is important to get support from local sources.
• Providing Quality Products and Services: Turkish consumers value quality products and services.
• Competitive Pricing: It is important to offer your products at competitive prices with other products in the market.
• Prioritizing Customer Service: It is important that you provide excellent customer service to your customers.
You can achieve success in this market by choosing the right solutions to sell products in the Turkish market and paying attention to the important points above.